It is an unmitigated disaster.
Those have been the succinct statements of Vic Albioni, one of the shareholders of the company most active referring to results and the current strategy of the Canadian company. And it is not for less. RIM could not choose worst scenario, the presentation of losses by $ 518 million dollars (about 417 million euros) during the first quarter of the current fiscal year ending last June 2, for Announcing BlackBerry 10 delayed until 2013.
BlackBerry 10, no definite date
The Waterloo have put all the meat on the grill to give green light to the new operating system, which has become a potential savior of the company, which has lost market share gradually to iOS and Android smartphones. However, its implementation underway already has a year of delay.
In a conference call with analysts, Balsillie and Lazaridis successor as executive director of the company, Thorst Hörstein, clarified that you don’t want to give the market a product which is not prepared to meet the needs of its customers. Something that honors him and that may involve a drastic change in the philosophy of the company after the beatings of the family of terminals BlackBerry Storm and the tablet BlackBerry PlayBook.
However, the clock is ticking against. While it’s getting the most out to a few terminals with expiration date since its presentation the market, like the operating system BlackBerry 7 equipped with, It is more than likely that BlackBerry 10 reaches stores later. That paladino Roman means, following the launch of the sixth iPhone model and a new range of smartphones with a new version of Windows Phone, leaving behind the Christmas so conducive for this type of device sales.
Strategy changes and cutbacks in employment
In addition to the BlackBerry 10 delay and losses announced, equivalent to the depreciation of 99 cents per share, further to the initial forecast of only pennies and contrasting with the 695 million dollars (560 million euros) profit in the same period of last year, the multinational has announced the Elimination of 5,000 jobs by the end of this year, which is almost a third of the global total for the company. A drastic cut which aims to save 1,000 millions of dollars in expenditures (about 805 million euros).
Heins said that RIM is in intense negotiations with several potential partners as part of a strategic review, in addition to focus on the licensing of the new platform to build a solid base of subscribers. Targeting something that RIM services could go beyond BlackBerry smartphones.
The idea that seems to be not good enough for investors as the aforementioned Alboini, who believes that the only way to get out of the company in its current state is through the sale of its different divisions, in a plan left a legacy by the own Jim Balsillie shortly before leaving the company he founded.
It only remains to stay with the opinion of the analyst of Sterne Agee, Shaw Wu: “ This is a great tragedy. It was a dominant company and desperciado have all opportunities. & #8221;