Nokia and Microsoft Should Take a Look at The Market Share of Windows Phone

New data published by AdDuplex reveal the evolution of the Windows Phone market, in which We go back to having an absolute protagonist: the Nokia Lumia 520, the device with the best ratio price/performance of the Finnish manufacturer.

The market share of this terminal is somewhat lower than in the last study (26.5% vs. 32.8%), but shows interest in the smartphone. There are also other relevant data such as market share – still very significant – of Terminal based on Windows Phone 7.x.

Nokia already has 90 percent of quota in Windows Phone

It was something that was coming: the bet absolute of Nokia for Windows Phone It has allowed that its terminals are representing more and more to Microsoft’s mobile platform, and this latest report of AdDuplex has been the first in which Nokia already exceeds 90% of market share in Windows Phone.

HTC is the sole representative of something remarkable with a 7% share, while Samsung (1.8%) and Huawei (1.3%) barely have current relevance in this segment. Several manufacturers seem willing to return to remove devices WP, but by the time evolution is clear toward mastery of the Lumia.

It is also curious to see how the presentation of the latest high-end Nokia terminals He has not had visible results in these studies. The Lumia 925 Nokia and Nokia Lumia 1020 already have several weeks on the market, but still do not appear, and hopefully if they do so in the next report of this consultant.

Probably have to wait some more to see that picture to the Nokia Lumia 1520 and 1320, which are beginning to be marketed in these weeks. And of course, We should expect even more to learn about the impact of the 525 Lumia Nokia, which has just been launched to the market.

Windows Phone 7.x, in one of every four-way WP

AdDuplex data reveal that a 24,7% the Terminal based on Windows Phone that is in the world they make use of Windows Phone 7.x. Operators offering terminals at attractive prices if we stay with them 2 years are the main reason that even relevance of previous versions of Windows Phone family.

In fact both the Lumia 710 Nokia like Nokia Windows Phone 800 – both Lumia 7.x – maintain respectable contributions (6.2% and 5.1%, respectively), and adds to them the Lumia 610 with a 4.0% share. Just adding those three devices We already have 15.3% market based on the previous version of Windows Phone, something logically causes this annoying fragmentation that taambien affects negatively to many users who remain without access to new features proposed by Nokia in its terminals.

Low-end terminals, increasingly important

It’s funny how Nokia focuses their great releases on their flagships, with events such as Nokia World 2013 reserved for those terminals high range, and how more modest devices they do not receive this support of marketing departments.

It is what has happened with the Nokia Lumia 525, having not even post still in its official blog (Nokia Conversations) and that it was presented “by the back door” despite being a terminal that It will strengthen this important company low range.

The data do not lie, and in AdDuplex have shown e.g. the segmentation of the market in three specific countries: United States, United Kingdom and India. While in the first two the 520 Lumia is protagonist and folding in fee to his immediate pursuers, in India, the relevance of the 520 Lumia is absolute: 43.4% Windows Phone users in that country they opt for this model.

That should give clues to Nokia–and in the future, Microsoft and other manufacturers–where should have set their sights. The emerging markets They seem willing to bet on low cost Windows Phone terminals, and Lumia 520 is the best example of this.


CNET says changing the name from Nokia is a terrible move …

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