Learn What Are the Trends of the Bicycle Market

Growth of athletes influencers, more comfortable bikes and services to cyclists are some of the highlights for this year

Nowadays, bikes occupy a much larger space in the everyday life of the large cities population, as the main means of transportation or as one of the most beloved leisure tools. The fact is that this simple vehicle can transform the environment, the metropolises and the lives of many people. According to data from the survey “profile of the Brazilian cyclist”, conducted by non-governmental Organizations Observatory of Metropolises and active transportation, 88.1% of the 5012 interviewed of ten large metropolises, such as Rio de Janeiro, Sao Paulo, Belo Horizonte and Brasilia, use the bicycle to go to work and 76% use for leisure.

With these numbers, we can observe a growth of interest in the bicycle and thus increase in the search for models that offer efficiency, yield and cost-benefit. According to surveys conducted recently, the expectation for 2017 is positive for this segment, since there was 18% elevation in production, totaling 797,000 units produced for this year.

While investments in urban mobility are slowly advancing and aggregate new people to this more sustainable lifestyle, cities still need more structure, ciclofaixas and safety for cyclists. If compared to some European countries, the number of Brazilian supporters to this means of transportation is still very small. In Holland, for example, the bicycle is used as the main way of offset by 40% of the entire population of the country, far from our reality.

Even with all the structural difficulties and investment deficit, the bicycle segment does not stop growing in Brazil, emphasizing market strength and expansion potential. Meanwhile, over the years and with the development of the Internet, the sector has also needed to upgrade.

Sector changes in the digital era

The former bicycle admirers, new supporters and athletes eagerly await the releases of 2017. But at the time of acquiring the new utensil, it is important to conduct research and search for specialized attendance. and currently, there are no shortage of information on the segment. Examples of this are the influencers, which accumulate thousands of followers in social networks and assist in distinct modalities.

“Nowadays, there is a lot of information, exchange of experiences and ideas on the Internet. I always seek to get close to my followers, sharing tips, training and novelties. As we live this lifestyle and know many products, surfers feel confident and ask our opinion at the time of choosing a piece or a bicycle model, “commented Ramon Costa, advertiser and practitioner of awareness triathlon, followed by more than 80000 people in Instagram. The athlete highlights disc brakes as a strong trend for this year. The technology is already considered factory item in new models, such as gravel, Cyclocross and Endurance.

Who is also excited about the wave of influencers is the athlete of freestyle BMX, Douglas Oliveira, better known as Doguette. “Many companies are betting on influencing athletes to encourage the use of the bicycle in the day to day of people, with content and information. This shows the new practitioners who, in addition to pedaling, they can get a new lifestyle in which they will break their own barriers and boundaries, “says the professional.

The idea of using influencers, according to professionals, is positive because not only sells a product, but approaches consumers from brands and values athletes, creating an identity with the practice of sport and their benefits. “Brazilian brands have begun to recognise more athletes and influencers. In the BMX, I get many messages questioning which bike I use, which products, because they wish to have something of equal quality and durability, “celebrates Doguette.

New Technologies and Products

Scott, one of the biggest bicycle brands in the world, points to two strong trends this year. “We have two models that will probably be very sought after this year: the Full-Suspension bikes and the ratio of a crown (X1). This is why our integrated suspension options have changed and are renewed, with lighter and rigid design, which have already been approved in several races and are used by the Olympic champion and world champion Nino manufactured by Schurter, “explains Rodrigo Pin, marketing analyst Scott.

Rodrigo also scores that the decision to change the design was only performed after surveys with cyclists, cross-country riders and marathon and even enthusiasts. “Today is clear the growth of the suspension bikes integrated in the competition lanes all over Brazil, both for providing greater comfort than a hardtail (which has only suspension on the front), as well as for the performance, primarily, relative to the bikes with interface X1 (dedicated to the competition scenario),” comments. These novelties are already available on the market and have a lot of potential for sale.

For those who want to invest in the bicycle segment, the niches are the most varied. New solutions appear every day to meet the needs of athletes and amateurs, such as lighter helmets, watches with altimetry and measuring of steps, and utensils that assist in the practice of the most diverse modalities. With this diversity of products and offers on the market, new technologies are more accessible to stakeholders. Another novelty that only tends to grow are bicycle insurance, with covers for models from R $3,000, which vary from 5% to 10% of the bicycle’s value. Some companies also offer stickers for high-fixing bike recognition and avoiding theft.

Brazil has a bicycle market that tends to grow, despite some tax difficulties. The bicycle public is very large and diversified. “In the olden days people did not share their love for the sport, they did not show that they pedaled or lived, but today the bicycle became something of respect, nice. I hope that sport lovers will increasingly be able to exchange ideas and discuss how we can develop the market, “concludes Douglas.

All these sports trends and bicycle market can be found in Brazil cycle Fair, which happens between the 22nd and 24th of September at the São Paulo Expo. Register for the event and have access to exclusive and relevant content for the sector.

Our site.

Did you enjoy this post?

Want to receive more content on bicycle and cycling at your home? Then click here to know our subscription offers.

Gallery

Global Bicycle market expected to reach $59.9 billion by …

Global Bicycle market expected to reach $59.9 billion by ...

Source: cyclingindustry.news

How To Invest In The Booming Global Electric Motorcycle …

How To Invest In The Booming Global Electric Motorcycle ...

Source: seekingalpha.com

Bicycles Market: Global Industry Demand, Market Share …

Bicycles Market: Global Industry Demand, Market Share ...

Source: www.persistencemarketresearch.com

Electric Bicycle Statistics

Electric Bicycle Statistics

Source: www.electric-bicycle-guide.com

全球自行車產業:成長機會分析

全球自行車產業:成長機會分析

Source: www.giichinese.com.tw

Electric Bicycle Statistics

Electric Bicycle Statistics

Source: www.electric-bicycle-guide.com

Electric Bike Market Global Industry Analysis, Size and …

Electric Bike Market Global Industry Analysis, Size and ...

Source: www.futuremarketinsights.com

ebike & motorcycle industry trends – iBikes.ro

ebike & motorcycle industry trends – iBikes.ro

Source: ibikes.wordpress.com

European bicycle market report: Key trends, production …

European bicycle market report: Key trends, production ...

Source: reshoringmfg.com

E-Bike to the Future: Sales and Trends

E-Bike to the Future: Sales and Trends

Source: blog.e-bikerig.com

Global Bicycle Market Size

Global Bicycle Market Size

Source: bike.foreverbluegear.com

On Your Bike! Global Bicycle Ownership Trends

On Your Bike! Global Bicycle Ownership Trends

Source: blog.euromonitor.com

Bicycles Market

Bicycles Market

Source: www.persistencemarketresearch.com

Bicycle and Components Market: Global Industry Analysis …

Bicycle and Components Market: Global Industry Analysis ...

Source: www.persistencemarketresearch.com

European bicycle market report: Key trends, production …

European bicycle market report: Key trends, production ...

Source: cyclingindustry.news

1st AMBE Study: Spanish Bike Market Bigger & Better

1st AMBE Study: Spanish Bike Market Bigger & Better

Source: www.bike-eu.com

Global E-Bike Market

Global E-Bike Market

Source: mordorintelligence.com

Learn Stock Market Trend Analysis

Learn Stock Market Trend Analysis

Source: wallstreetwindow.com

Industry Overview 2015

Industry Overview 2015

Source: nbda.com

Custom Electric Bicycle Trend Report & Custom Electric …

Custom Electric Bicycle Trend Report & Custom Electric ...

Source: www.trendreports.com