Children Watch Digital Entertainment During the Journey Like Never before

A new study shows that 4 out of 5 parents rescuing children from a boring trip on the way to a holiday destination by allowing them to view digital entertainment.

As a parent you probably know to the recurring questions about when you arrive to your destination-for example, on the way to holiday whether it be by plane, car or train.

Therefore, saved the slow and often boring transport of digital entertainment that is included in the back seat to the great delight of the children.

A new study by TNS SIFO on behalf of Viaplay shows that the during the trip in these summer months is 80% or 4 out of 5 parents who let children view digital entertainment, including streamingtjenester like YouTube, Netflix and Danish Viaplay.

“For those who are on the journey through Denmark, or holiday where the Internet is poor or non-existent, it can be difficult and very expensive to get access to the digital entertainment. It’s even worse abroad, where there is high roaming charges and slow WiFi. The best is to download favorite entertainment prior to travel, so you can view it offline at Viaplay, “ says Lotus Hedebroe, PR Manager Viaplay Denmark.

543 parents have this month took part in the study, which also shows that children aged 0-10 years in very high level content on a tablet. for example, streamer In fact, it’s the whole 92% of the surveyed parents who let children see streamingstjenester and other digital entertainment, where expensive roaming fees and bad links do not stand in the way of releasing the kids loose in the digital world.

Other areas are also examined in the study-for example, on the journey can feel hard for children and on the digital entertainment make the journey easier.

Facts from the study

  • 92% say that their children are watching on different streamingtjenester each month.
  • 80% lets their children look on entertainment on the trip.
  • 79% of parents who let their children look at entertainment, are men. 80% are women.
  • 69% of them with young children (0-3) let their kids watch entertainment on the trip. For those with older children, the figure is 87%.
  • 15% think that travel with children can be tough.
  • 37% says that the journey will be much harder if the child does not have access to digital entertainment.

 

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