Apple Vs. Samsung: Smartphones from South Korea Dominate the Market

Samsung dominates the Smartphone market in almost all areas. So, cell phones from South Korea for customers with and without contract are almost alike. This has resulted in an analysis of Check24. The mobile wireless experts have both evaluated all orders of mobile tariffs with Smartphone as all purchases of individual smartphones, transacted between January 2015 and June 2016 the comparison portal were. Therefore, almost every second customer (53 percent) Decides to order his fare in a bundle with a Samsung device. Apple’s iphones land with 35% and thus clearly teed off on the second place. With 6 and 3% Sony and HTC play only a very secondary role.

Samsung is virtually uncatchable

It looks better, however, for the smaller manufacturers at retail: with a share of 9 percent, Sony comes on rank 2, LG takes the third place with 8 percent. Just behind it, Apple comes with 7 percent, Huawei also reached 7 percent. The iphone models are comparatively expensive in retail, so customers often resort to cheaper top models of other manufacturers, says Andreas Quauke from Check24. Here, in particular Samsung scores with relatively low unit prices and attractive bundles.

That makes even clearer the dominance of Samsung in this category, as with 47 percent almost half of all sales is part of the company alone, without that a competitor could join even only roughly.

Smartphone: Samsung dominates Pocket

Apple is popular especially among young users

Since it is hardly surprising that Samsung is the most popular mobile brand when a mobile phone tariff in all age groups. The older customers, the greater will be the Samsung share: for over 60 years, is he even 62 percent making it to 32 percent greater than at 18-to 30-year old (47 percent). In this age group are for Apple (38 percent) and Sony (7 per cent) demand than in all other age groups.

Display de luxe: the Smartphones with the best screen in the test

Also Check24 has found that the proportion of women around a third is higher (45 percent) smartphone orders in the tariff bundle as for purchases without a contract (35 percent). Smartphones without a contract are accordingly less than two-thirds of men bought, with contract only to 55 percent.

Last but not least Check24 customers prefer their smartphones in muted tones: about one-third of sold cell phones are black. Space grey or silver are also popular with 29 percent and gold with 19 percent. Mobile phones in the colours grey and blue (2 percent each) are significantly less desirable.

 

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