Smartphone: an everyday companion now
A typical smartphone users in Germany sees the average 88 times a day on the phone. This is at least the result of the study of Bonn scientists Alexander Markowetz. 35 times, the user only checks whether a message has arrived or want to know what time it is. At least 53 times on the day the user unlocks the device, to write a message to take a photo, to launch an app or to surf the Web. The importance in everyday life is also the sales figures reflected in: 2016, about 28 million smartphones over the counter in Germany alone go estimates by the industry association BITKOM.
Milestones of in mobile history
1996: Nokia Communicator with fax function
This mass trend was at the beginning of the Smartphone era 20 years ago not in sight yet. It all began over a decade before the first iphone in 1996. At cebit in Hannover, the Finnish mobile phone company Nokia announced the Nokia 9000 Communicator as an Office in the pocket of the West who came on August 15, 1996 in the shops. Killer function at that time: the device could send among others and receive faxes. Also brought approximately 400 grams heavy Communicator, which cost 2,700 Deutsche mark, also an electronic calendar, a digital address book, a memo application and a calculator with.
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Iphone ushered in a new era as the first Smartphone 2007. Dalton! Nokia was rather with the Communicator. A review of. Nokia Communicator in the last look: first Smartphone will be 20!
IBM Simon: only a smart phone without a browser
In the Simon Personal Communicator, some experts see the first Smartphone in the world, which was sold in August 1994 of IBM in the United States. But in contrast to the Communicator from Nokia, a surfing on the Internet was not possible with the clunky IBM Simon. And while IBM soon withdrew from the market, Nokia further followed up: in 1999, the Finns with the Nokia 7110 brought the first WAP phone on the market, you could use to invoke formatted Web pages for mobile connections. Nokia founded together with Samsung then in 2004 with his equipment the third generation UMTS mobile technology in Germany.
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Iphone: Apple’s Smartphone to revolutionize the market
It was but Apple CEO Steve Jobs left to give a decisive impulse to the Smartphone market. In a now legendary presentation at the opening of the exhibition macworld on January 9, 2007, he promised the audience three devices: a revolutionary phone, a music player with touch controls and a completely newly designed Internet Communicator. Jobs repeated the three terms until everyone in the room had figured it out and roared out loud: put all three functions in one housing: the iphone’s arrival on the scene and should fundamentally change the market.
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Industries Quake after the iphone launch
Nokia, the mobile radio pioneers Motorola and blackberry were caught cold by the announcement of the iphone and had even years later still great difficulties, to give an appropriate response. Only Google was well prepared with his former boss Eric Schmidt. Schmidt sat also in the Apple Board of Directors since 2006 and had probably gotten with which direction will move the future trend in the mobile phone. In the summer of 2005, Google acquired the start-up Android to develop a control software for cameras. However, after the iphone first, the project was realigned and in November 2007 the Open Handset Alliance positions with several hardware manufacturers as a rival to Apple. In October 2008, the first Android Smartphone on the market came with the HTC dream. Apple CEO jobs raged, because the Android interface so much resembled the iphone. It Apple however, unable to stop the Google system in court front ready to. Jobs’ successor Tim Cook finished finally the thermo nuclear patent war.
Google and Samsung as clock
In addition to Google, Samsung can feel as a winner of the then incipient Android boom. In the first quarter of 2012, the South Koreans Nokia replaced as the world’s largest mobile phone manufacturer. This top position stopping for Nokia since 1998. The descent of the Finns accelerated starting in 2011, because the Nokia developers unable to renew their Symbian system an attractive alternative to Apple’s ios or Android by Google. The former Nokia boss Stephen Elop implored his employees in February 2011: standing on a burning oil platform, you have two options: either to stay and to burn, or to jump into the cold water.
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We went downhill for Nokia
Nokia ventured into the water and was recorded by the rescue boat Microsoft with its Windows System. But the maneuvers could keep the Nokia Smartphone Division not from extinction. This business unit of Nokia, as well as the patents of the fins landed in April 2014 for 5.4 billion euros in the US group. After a series of poor quarterly results was the Division of the new Microsoft boss Satya Nadella but again settled.
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Smartphones: current market figures
One looks at the current sales of Smartphone systems, you can clearly see how Android has prevailed in the market: nearly 294 million devices with the Google system were in the first quarter of 2016 sold , almost six times more the 51.6 million iphones that have been sold in this period. But Apple is still the lion’s share of the profits, while other manufacturers achieve little black numbers. In the sales statistics Microsoft Windows phone ends up with 2.6 million devices off third place. And the blackberry smartphones with 0.6 million almost from the statistics out.
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Smartphone boom: Zenit already exceeded?
Now some observers wonder whether the boom of smartphones exceeded not its climax. Recent sales figures were only even marginally above last year’s levels. And as prices keep falling, the industry posted a sales decline for the first time in a long time. Apple CEO Tim Cook at least does not believe but in this thesis. The Smartphone is now essential for the life of the people, he said at the Conference on the most recent quarterly results. Artificial intelligence will exacerbate this trend and positive impact on the business. (With the dpa material.)
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